Designing a destination strategy that can actually be implemented

Move from general ambition to a shared, funded and measurable roadmap.

Merci France perspective. This general analysis must be adapted to the context, evidence and obligations of each organisation.

Bring together three perspectives

A robust diagnosis combines demand, the actual visitor offer and the collective capacity of local stakeholders to act.

Priority segments, seasons, territories and experiences must be explicit if resources are to be concentrated effectively.

Flows, mobility, resident acceptance, local benefits, workforce constraints and environmental pressure belong in the same steering framework.

Every priority needs an owner, resources, milestones and a way to observe results.

An operational roadmap states who does what, with which means, by when, and how progress will be measured.

Would you like to apply these ideas to your organisation?